Online readers love information, but be sure your information is crisp,
clean, clear and concise.
1. Keep your paragraphs short, even a line or two. Online readers will ignore
long batches of words in long paragraphs, whether in an ezine or at a Web
site. That costs the author a lot of book sales. Respect readers who want
material short and sweet.
2. Write tips in their correct format. First, use a verb as a command. Follow
it by the cost of not doing it. Then, end with a positive comment. Use this
three-sentence formula to bring the curious to you.
3. Make your heading compelling. If you haven't tested it on associates, or
haven't edited it at least five times, it says "lackluster." People will
delete it or click on to something new. Which one will you read? "How to
Write an Article," or "Sell More Books by Writing a Short Article?"
4. Get to the point quickly-in the title and the first line. Keep your
introduction down to a sentence or two, the same for a conclusion.
5. Tell your readers what you want them to do. They are waiting for your
magic formula to make them richer, healthier, or enjoy great relationships.
Make your copy strong, clear, and direct.
6. Target your article to your preferred audience. Not everyone will want
your information, so include your audience in the title or introduction. When
you focus your information, you write more compelling, focused copy that your
readers will love. They will reward you by checking to where your book is
sold.
7. Eliminate all superfluous words such as adjectives and adverbs like "ly"
and passive verbs. Because of a lack of effort, novices ruin their work with
sentences full of "is" and "was" linking verbs instead of bold verbs.
Neither books, nor articles will sell with these "slugs."
Keep these tips in mind, so that your article will bring folks to you, your
service, your Web site, and your products.
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Judy Cullins: author, publisher, book coach
Author of Ten Non-techie Ways to Market Your Book Online
and Write your eBook or Other Short Book-Fast!
http://www.bookcoaching.com/products.shtml
Subscribe to FREE ezine "The Book Coach Says..."
mailto:Judy@bookcoaching.com
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